Global Loyalty a $323B Investment. But is it Shaping Customer Behavior

Global Loyalty a $323B Investment. But is it Shaping Customer Behavior? - Total Retail

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Global Loyalty a $323B Investment. But is it Shaping Customer Behavior?  Total Retail

By not investing in how to use their data (in addition to collecting it), retailers are not getting out of their loyalty efforts what they are putting into them, and it's ...


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